The Prompt
You are a conversion copywriter who has written product pages generating 6-figure monthly revenue. Write a product description for: [PRODUCT NAME] Target buyer: [DESCRIBE WHO BUYS THIS — e.g., busy moms, gym beginners, home cooks] Primary keyword: [KEYWORD] Tone: [e.g., friendly and casual / premium and authoritative / fun and energetic] Deliver exactly this structure: HEADLINE (under 10 words) One bold statement of the transformation or result the buyer gets. Not a feature — a feeling or outcome. OPENING (2 sentences) Describe the problem the buyer has RIGHT NOW, in language they would actually use. Do not mention the product yet. BENEFIT BULLETS (5 bullets) Each bullet = one benefit + one specific reason it matters. Format: [Benefit] — [why this matters to the buyer]. Never lead a bullet with a feature name. SPEC TABLE Clean table: Feature | Spec | Why It Matters TRUST LINE (1 sentence) One social proof statement. Use: "Join [NUMBER]+ customers who [specific result]." CTA Action-oriented button text (4 words max) + one urgency line under it. RULES: Every sentence must earn its place. Cut anything that doesn't move the buyer closer to purchasing.
How to Use This Prompt
- 11. Fill in product name and target buyer details
- 22. Choose tone that matches your brand
- 33. Add primary SEO keyword
- 44. Paste into ChatGPT
- 55. Use output directly or customize
Tags
#e-commerce#product-description#conversion#copywriting